NewPublica was founded in 2014 by Alberto Monserrate and Melisa Lopez Franzen as a way for government agencies, companies, organizations, and nonprofits to reach multicultural audiences. Since its inception, NewPublica has become the preferred firm for multicultural communications consulting in Minnesota. The work we do encompasses and utilizes our unique differences, authenticity, and creativity. NewPublica has developed long-term, mutually beneficial relationships with members of BIPOC communities that have allowed the company to be both recognizable and trustworthy. Our services are comprehensive and include: ■ Strategic communications ■ Mainstream and multicultural community outreach and engagement ■ Content writing ■ Mainstream, multicultural, and international marketing ■ Digital marketing ■ Social media ■ Website development ■ Event planning, development, launch and management ■ Visual design and branding ■ Public relations ■ Reputation and crisis management ■ Media relations ■ Marketing research ■ Data analytics Our experience includes planning and implementing community engagement programs, marketing research projects, public affairs campaigns, and strategic communication campaigns locally and nationally, as well as developing marketing strategies to help reposition and rebrand programs, businesses and nonprofit organizations. We are flexible, creative, and innovative in communicating through a variety of platforms that include person-to-person outreach, social media, brand and communication design, e-newsletters, print, digital, television, radio, and other media. Our list of clients and partners includes government, foundations, and nonprofit and commercial organizations in Minnesota. These organizations include: • HealthPartners • Hennepin Healthcare • Ramsey County • Hennepin County • Minnesota Department of Transportation (MnDOT) • Minnesota Department of Health (MDH) • Minnesota Department of Agriculture (MDA) • Metropolitan Council • the City of Saint Paul • the City of Minneapolis • Greater Twin Cities United Way (GTCUW) • The Minneapolis Foundation • Local Initiative Support Corporation (LISC) • Latino Economic Development Center (LEDC) • Comunidades Latinas Unidas en Servicio (CLUES) • Hmong American Partnership (HAP) • MinneMinds We are certified as a minority-owned business enterprise by several local and state government agencies in Minnesota and by the National Minority Supplier Development Council. We are also certified as a Targeted Group Business (TGB).